Debuts Direct Dollars™ for Emotiva, Emotiva Pro, and Sherbourn Products
Franklin, TN. Today, Sherbourn announced its $500 for $1500 promotion, where buyers can earn $500 in Direct Dollars™ for purchases of $1500 or more. Direct Dollars can be redeemed for any purchase at Sherbourn or its sister companies of Emotiva and Emotiva Pro.
"We're really excited to introduce this rewards program that spans all of our brands," said Dan Laufman, President of Jade Design, the parent company of Sherbourn, Emotiva, and Emotiva Pro. "Now, someone can buy, for example, a preamp/processor at Sherbourn, then pick up an amp at Emotiva or monitors at Emotiva Pro. It's a very flexible program that shows how much we value our customers."
Direct Dollars are immediately awarded to all qualifying purchases, and are linked to the customer's individual account. To redeem them, the customer simply needs to call or email Sherbourn, Emotiva, or Emotiva Pro with their order. Direct Dollars are redeemable for any product or combination of products at the three brands, and unused Direct Dollars are saved for future purchases.
"Sherbourn's $500 for $1500 promotion is only one way in which Direct Dollars can be awarded," Dan continued. "We can also choose to award them for a specific product purchase, or as a percentage of an overall sale."
Sherbourn's $500 for $1500 promotion expires June 17, 2013.
Terms and Conditions
Redeeming Direct Dollars. To redeem Direct Dollars, call Sherbourn at (615) 790-6754, or email firstname.lastname@example.org. We'll have your Direct Dollar credit on file after you complete your qualifying purchase, and you can use it on any Sherbourn, Emotiva, or Emotiva Pro purchase.
1. Products purchased with Direct Dollars are final sales, and are not eligible for the 30-day trial period return.
2. If you use your Direct Dollars before the 30-day trial period expires on your qualifying purchase, you'll forfeit your ability to return the products that qualified you for Direct Dollars.
Sherbourn is the first direct-sale manufacturer of professional-caliber audio and video products for home theater and custom installation. With a 15-year history behind it, Sherbourn provides high-quality equipment designed specifically for the rigors of custom installation. Through its in-house technical staff, it provides the documentation and support necessary for customers to create their own stunning, highly integrated home theater and whole-home systems.
Site-wide savings on all Sherbourn products! We are having a huge site-wide sale to celebrate our new pricing and direct model. If you are thinking of taking the plunge with Sherbourn and our new low prices, we hope we’ve just sweetened the deal for you.
Conditions: Discount does not apply to our dealer program and cannot be combined with the processor upgrade card or Upgrade for Life discount. If you purchase an SR-8100 or PT-7030 at the sale price you will be enrolled in the Upgrade for Life program. Read more »
Sherbourn Opts for Direct Sales to "Prosumers" and Custom Integrators, Ushering in a New Era in Home Theater and Custom InstallationFranklin, TN, February 27, 2013 – Sherbourn Technologies, a revered force in high-performance, high-value audio/video components for the custom integration market, today announced a complete overhaul of its distribution model. Rather than resist the realities of a changing marketplace, Sherbourn is embracing the new world of custom installation by bypassing the traditional model of distributor and rep, and moving to a direct-sales model for both consumers and systems integrators, with a special discount for dealers, in addition to a new, lower pricing structure.
A New Era of Home Theater: "Pro to the People""This new sales and distribution model is a reflection of not only a new economy, but a wholly different home theater market, as well," said Dan Laufman, president of Sherbourn Technologies and Emotiva. "Today, any number of talented do-it-yourselfers are building amazing home theaters, complete with dedicated room acoustics, large-scale front projection, theater seating, and advanced control systems. And yet, those innovators have been cut off from Sherbourn’s professional-quality electronics solely because of an outdated distribution infrastructure."
A More Efficient Way of Doing BusinessNot only will those "prosumer" theater builders benefit from a more direct relationship with the manufacturer, as well as Sherbourn’s unparalleled support system, but also a new, lower pricing structure, which goes into effect immediately:
|Old Price||New Price|
Despite the lower prices made possible by direct sales, the products themselves will be built to the exact same uncompromising standards, with the same design focus on longevity, integration connectivity, and truly reference-quality audio and video performance. They also remain backed by Sherbourn’s industry-leading 10- and 5-year leading warranties, complete technical data for complex installation scenarios, and the industry’s best technical and customer support team.
A Deal for Dealers, Too"It’s important to note that this more direct path to consumers also provides significant benefits for our dealers," said Laufman. "Our new Direct Dealer Program allows professional installers to make better margins than they would by selling mass-produced consumer brands."
In addition to fostering a more direction relationship between Sherbourn and its dealers, this move away from the distributor and rep model will also benefit installers of every stripe, especially those without a dedicated storefront, by eliminating the order minimums and display requirements often required in the older distribution model.
More information for consumers and dealers alike will be available on the newly re-launched Sherbourn website at www.sherbourn.com. The new site is scheduled to debut on March 1, 2013.
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About Sherbourn Technologies
Sherbourn Technologies is a dynamic global consumer electronics company that designs, manufactures, and distributes fine home theater and custom installation products direct to dealers and consumers worldwide. Sherbourn enjoys a rich and deep-seated pedigree. From the beginning, the company’s core philosophy has been to design and manufacture outstanding products with high levels of innovation, performance, quality, and reliability. For more information, visit www.sherbourn.com. Read more »
direct to the customer, at dramatically reduced prices that offer unsurpassed value
on professional-caliber components.
“The world has changed,” said Dan Laufman, President and CEO of Jade Design, the
parent company of Sherbourn, Emotiva, and Emotiva Pro. “We noticed that more
and more of our customers are creating their own home theater installations, and
integrating very complex products into their home control systems—without any
installer or system integrator. Because of this, we’ve decided to take the Sherbourn
line direct to our customers.”
Selling direct is a much more efficient business model than the typical rep-
dealer retail model, so the prices on Sherbourn’s professional-caliber gear can be
significantly reduced. The result is industry-leading value, for truly exceptional
But the benefits of direct sale go beyond price, Dan asserts. It provides the customer
a more direct connection with Sherbourn’s friendly, accessible support—the people
who know the product best. Together with complete technical documentation,
Sherbourn helps their customers perform high-end installations and custom
integration that can go beyond many installers’ capabilities.
“We’re the first direct-sale professional-caliber equipment manufacturer,” Dan
said. “It’s a unique position, much like Emotiva was a decade ago. We’re looking
forward to rewriting the value proposition for home theater and custom installation
products, and to helping our customers create stunning integrations—themselves.”
Sherbourn’s products retain the same industry-leading 10-year warranty and
superb build quality that the brand has been known for, and is available for
purchase at sherbourn.com and via Sherbourn’s authorized Amazon store.
Sherbourn is the first direct-sale manufacturer of professional-caliber audio and
video products for home theater and custom installation. With a 15-year history
behind it, Sherbourn provides high-quality equipment designed specifically for the
rigors of custom installation. Through its in-house technical staff, it provides the
documentation and support necessary for customers to create their own stunning,
highly integrated home theater and whole-home systems. Read more »